According to statista.com research in 2020, the number of Facebook users in India is expected to reach 262 million, up from 194.11 million in 2017. After controversy Cambridge Analytica scandal Facebook should have more concern about the user’s data in India. Upcoming elections might be a snare of data leakage. Ministry of Electronics and Information Technology is using harsh language to warn the U.S.-based social media company to protect users’ privacy in the wake of the Cambridge Analytica scandal.
As we all aware from scandal, The personal information of tens of millions of Facebook users was leaked to London-based Cambridge Analytica, a voter-profiling firm that was hired by the campaign of U.S. President Donald Trump. As we are moving to digital social, parallel we are also moving to an unsecured digital world like trolling, scandal, Technical scam etc.
Is it right? That anyone can see or misuse our personal details. Not at all, we all want secure our data.
What is the issue with Facebook data?
The data was obtained in 2014, when Cambridge Analytica, through an outside researcher, paid users small sums to take a personality quiz and download an app, which would scrape some private information from their profiles and from those of their friends — activity that Facebook permitted at the time. The approach was based on a technique pioneered at Cambridge University by data scientists who claimed it could reveal more about a person than even their parents or romantic partners knew.
The researcher hired by Cambridge Analytica, Alexandr Kogan, told Facebook and his app’s users that he was collecting information for academic purposes, not for a political data firm owned by a wealthy conservative. Facebook did nothing to verify how the information was being used.
Bosworth argued on Twitter that a violation had been committed only by Cambridge Analytica and Kogan, whose app “did not follow the data agreements.”
The Facebook incident involved misuse of data by a third party. Preventing such incidents requires diligent monitoring, not just the use of security technology. Take this example “A bank outsources some activity to an external party while at the same time it makes sure the external party keeps it safe. But if the external party shares the data without telling the bank, technology can do little to control this.”
Today, the personal data security is such a big issue.We need to change our addicting psychology for Social networking. We all know digital marketing campaign that how much roleplay for marketing, in this era digital Social campaigns on boom leader, corporate, entrepreneur everyone are using. So be careful think before post anything or try to hide any details on social sites.